Transaction Universe
Smart Poster Management
| • Examine user behaviour during the campaign • Measure the response to each poster • Learn how users share your content |
• Know your customers • Understand the effect of location • Track viral distribution |
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Features
• Customisable Web Interface for managing smart poster campaigns
• Dynamic Scripting Engine for creating streamlined web style content to be displayed on a mobile
• Tracking Engine for monitoring smart poster usage and performing analysis
• Tag Personalisation Bureau for producing secure RFID tags
• Over-the-Air application management system
• Support for NFC mobile payments
Benefits
• A location-based interactive advertising solution
• A management infrastructure for the creation, deployment and administration of NFC smart poster campaigns and digital media
• Quantify user behaviour; track and analyse smart poster interactions and peer2peer sharing
• Secure RFID tags can be authenticated by the mobile application to give consumer confidence
• Integration with 3rd party services such as loyalty platforms, payment gateways, coupon systems
• Support for all NFC handset models